SMIRNOFF WEB OF INFAMY
As the vodka market became crowded, Smirnoff challenged us to create a distinct and own-able brand world on social media to accompany the launch of their first truly global campaign in over 25 years: Infamous since 1864.
We exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no other brand would ever admit to. But Smirnoff is not just any brand. They’re the world’s most infamous vodka.
Designers/Art Directors: Myself, Guy Featherstone, Brad Simon
Photographer: Artem Nadyozhin
Copywriter: Justin Joo
Awards: DNAD Graphite Pencil, One Show Bronze Pencil, Art Directors Club Merit
